“What color shirts should we get?” Part 2

There was an outstanding response to my blog entry from last week about.  So I thought I would follow up with some information that I didn’t include last week.  Pretty interesting stuff.  It certainly makes you think twice about the color choices you make. Can color improve performance? A 2009 University of British Columbia study … Read more

Polo Shirt Material Primer

The polo shirt is by far the most popular style of clothing used for embroidered logo apparel.  With so many kinds of material used today to make polo shirts, I felt it was important to define the advantages and disadvantages of the material so you can make the best possible choice for your embroidered logo … Read more

Making Impressions with Logo Apparel

In the world of marketing and advertising, impressions are everything. I am talking about the number of impressions made with your company logo or advertising message. Impressions are the number of people watch a TV show, pass a billboard, read a newspaper ad, see your sign, etc. The concept is simple. The more impressions made the better chance your … Read more

Embroidery vs. Screen Printing

There are a number of methods to decorate apparel but by far the two most common are embroidery and screen printing (aka silk screen or serigraphic).  However, they are very different in terms of their application, benefits and situations in which you would use one over the other. Embroidery is basically defined as decorating fabric using … Read more

Pricing for Custom Logo Embroidery

Pricing custom logo embroidery services can be a very daunting and confusing adventure. So you are ready to purchase some embroidered logo apparel. You go a Google search and find a number of companies from which can meet your needs.  You find a shirt that will work for you company so now you want to know the price.  … Read more

Free Logo Evaluation for Embroidery

If we have said it once around the offices at Customized Guys, we have said it a thousand times.  Not every logo transfers well to embroidery.  So why is that?  It is simple, really. A vast majority of logos are created in one medium-on a computer with a white background.  Makes sense, right? The challenge we … Read more

How Big Will My Embroidered Logo Be?

That is a question we often get asked when someone is interested in buying custom logo embroidered apparel from us at Customized Guys.  And it is a very good question.  If you want your logo embroidered on the left chest of a shirt, size matters, right?  Too big and it will out of proportion and goofy on the … Read more

Don’t confuse material weight of a shirt with quality

It’s a question that comes up with customers.  For generations, it has been engrained in our national psyche that the weight of something is a reflection of the quality of that item.  For the most part the perception is the heavier something weighs, the better the quality of that item. That is only natural as … Read more

Tone on Tone Embroidery Can Make Your Logo Look Special

Many people chose logo embroidered apparel for identity reasons.  They want their company logo to stand out on a shirt and be easily seen from a distance.  That helps build a brand, create identity and confidence with customers that they are dealing with a professional individual or company. Sometimes however, being seen and standing out is not … Read more

What is “Pique” and how is it pronounced?

It happens almost on a daily basis.  A customer calls with a question about a polo shirt they want to use for their embroidered logo.  Invariably the shirt has the word “pique” in it and they stumble trying to pronounce it. That is really easy to understand.  It’s one of those words that have no obvious pronunciation.  When … Read more