Like many people, I sometimes forget why I do some things. We all get into certain habits, routines and thought processes that we sometimes have to go back and ask the ‘why’ question again.
One of those situations is with logo embroidered apparel. On a superficial level we all wear it and recognize the value it brings to our companies, organizations and brands. But sometimes revisiting why we do it can help us reexamine our needs and find new ways it can help us.
Therefore I wanted to touch on just three of the main reasons why we wear apparel embroidered with our logo or brand. The ‘why’ question may vary slightly for your company or brand based on your needs and goals, I believe these three reasons apply to most everyone.
Identity and Branding
If you are like most companies, the marketplace is flooded with companies that do the same thing you do. There is lots of competition for your customers and their business. One way to help you break through and get your markets attention is by wearing custom logo embroidered apparel.
Wearing a logo embroidered golf shirt alone will probably not get you the sale, but it does help support your other branding and advertising efforts. The more someone sees your logo, the more likely they are to remember your company next time they have a need for your product or service.
Building Community
Why do so many people like to wear NIKE apparel? Well there are lots of reasons, but one of the strongest is that we all like to belong. When other wear it, it creates a sense of community among like-minded people.
Offering custom logo embroidered apparel to your employees helps build a community among employees. It offers a feeling that they belong to something larger than themselves. It is a very visual why to illustrate their part in a common goal, or mission or as a member of a team.
And with that sense of community and belonging, employees are almost always happier, more productive and provide better service.
Trust and Professionalism
Wearing logo shirts communicates a level of professionalism to your customers. If you have taken the time to think about what you are wearing, that communicates a level or professional. It shows that you care about your appearance and therefore care about your customers.
It shows your company is serious about what you do, how you look and in your approach to serving customers.