Keeping brand integrity in logo embroidery-not always easy

One of the biggest challenges we face when working to embroider a logo onto a polo shirt, cap or other piece of apparel is the fact that embroidery has its limitations. The physics of embroidery sometimes get in the way of being able to recreate a graphic logo in embroidery.

When compared to printing a logo on a piece of paper, which is what most people know, or even just having it on your computer screen, putting an embroidered logo onto a piece of material is a much more complicated process.

Sometimes we have to change the logo in order to get it to look good in embroidery. That can sometimes create a conflict: change the logo so it looks good in embroidery but don’t change the logo too much that it no longer supports the brand.

Your logo is your company’s signature.  It is the graphic representation of your brand.  If we change your logo too much, it no longer represents your company or brand.  There is a delicate balance between changing elements of the logo so it will look good in embroidery and keeping the integrity of the image to support the brand.

Therefore, our challenge is to recreate the logo in embroidery without compromising the integrity of the image or brand.

Most of the time, we can accomplish this goal. Most of the time all that is required is minor adjustments to the logo that revolve around logo colors, minor details or small text.

Often times, those adjustments are hardly noticeable without careful study of the logo.

Click here and see a number of examples of how we adjusted logos so they would look good in embroidery but were able to preserve the integrity of the images. We also explain the changes made so you can easily see what they were and how they look in embroidery.

In addition, here is a link to a video that also explains the process we take and shows the results.

It can be a challenge at times, but our priority is to keep the integrity of your brand and logo in embroidery as much as possible. There are times when the design of the logo is such that it won’t work in embroidery without significantly changing the integrity of the logo. It does happen.

But for the most part, we are able to walk that delicate balance between a clean embroidered image and your brand integrity.

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